![]() In this latest eye-tracking study, Mediative took 49 participants of mixed age and gender, asking them to complete 41 search tasks on an iPhone 5 using Google. The decrease in available screen size means there are a limited number of listings immediately visible to searchers, and competition for the top spots can be fierce. The way website listings are presented on a mobile search engine results page is significantly different from how they're presented on a desktop. On a desktop, the #1 organic listing is shifting further down the page, opening up the top of the page with more potential areas for businesses to achieve visibility. ![]()
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